🚀 Profile Set Up

Why This Matters

Your profile is a funnel. Every time someone lands on your page, they're either going to scroll away… or convert into a follower, lead, or booked call.

That's why your setup is critical. Before we get into ads and scaling, you need your foundation dialed in.

Step 1: Profile Picture

  • Use a clear headshot of your face.
  • No blurry selfies or group shots.
  • People want to know who you are and instantly trust you.

Step 2: Bio That Converts

Your bio should:

01

Create authority.

(Show you know what you're doing.)

02

Call out your avatar.

(Who you help.)

03

Give a CTA.

(Book a call, DM you, or get something free.)

Example Template:

👉 I help [Avatar] get [Result] without [Pain]

💳 Access $100K–$200K in 0% business funding

📩 DM me "FREE" for my funding guide

Step 3: Story Highlights (Instagram) / Featured Posts (LinkedIn)

  • This is your social proof wall.
  • Add highlights (IG) or featured posts (LinkedIn) like:

Results

(client wins, funding screenshots, testimonials).

Tips & Tricks

(value posts).

Social Proof

(press mentions, collabs, personal story).

When someone clicks your profile, this shows them you're legit and active.

Step 4: Pin Your Top 3 Posts

  • On both IG and LinkedIn, you can pin posts at the top of your profile.
  • These should be:
1

Intro Post

(who you are + what you do).

2

Social Proof

(client results, your story).

3

Value/Honeypot Post

(something that gets engagement + leads).

Step 5: Build Authority With Followers

  • You don't need 100K followers, but you do need a healthy profile.
  • Aim to follow and engage with people in your niche.
  • Consistent posting + engagement will grow this naturally.

Step 6: Treat Your Page Like a Funnel

  • Every part of your profile should point toward action.

Face = authority.

Bio = clarity + CTA.

Highlights = proof.

Pinned posts = validation.

Followers = credibility.

When people land here, they should know:

  • ✅ Who you are.
  • ✅ What you do.
  • ✅ How you can help them.
  • ✅ Where to click next.

Action Step:

👉 Update your profile pic, bio, highlights/featured posts, and pin your top 3 posts.

👉 Post a screenshot of your profile in the community once it's updated.