🚀 Profile Set Up
Why This Matters
Your profile is a funnel. Every time someone lands on your page, they're either going to scroll away… or convert into a follower, lead, or booked call.
That's why your setup is critical. Before we get into ads and scaling, you need your foundation dialed in.
Step 1: Profile Picture
  • Use a clear headshot of your face.
  • No blurry selfies or group shots.
  • People want to know who you are and instantly trust you.
Step 2: Bio That Converts
Your bio should:
01
Create authority.
(Show you know what you're doing.)
02
Call out your avatar.
(Who you help.)
03
Give a CTA.
(Book a call, DM you, or get something free.)
Example Template:
👉 I help [Avatar] get [Result] without [Pain]
💳 Access $100K–$200K in 0% business funding
📩 DM me "FREE" for my funding guide
Step 3: Story Highlights (Instagram) / Featured Posts (LinkedIn)
  • This is your social proof wall.
  • Add highlights (IG) or featured posts (LinkedIn) like:
Results
(client wins, funding screenshots, testimonials).
Tips & Tricks
(value posts).
Social Proof
(press mentions, collabs, personal story).
When someone clicks your profile, this shows them you're legit and active.
Step 4: Pin Your Top 3 Posts
  • On both IG and LinkedIn, you can pin posts at the top of your profile.
  • These should be:
1
Intro Post
(who you are + what you do).
2
Social Proof
(client results, your story).
3
Value/Honeypot Post
(something that gets engagement + leads).
Step 5: Build Authority With Followers
  • You don't need 100K followers, but you do need a healthy profile.
  • Aim to follow and engage with people in your niche.
  • Consistent posting + engagement will grow this naturally.
Step 6: Treat Your Page Like a Funnel
  • Every part of your profile should point toward action.
Face = authority.
Bio = clarity + CTA.
Highlights = proof.
Pinned posts = validation.
Followers = credibility.
When people land here, they should know:
  • ✅ Who you are.
  • ✅ What you do.
  • ✅ How you can help them.
  • ✅ Where to click next.
Action Step:
👉 Update your profile pic, bio, highlights/featured posts, and pin your top 3 posts.
👉 Post a screenshot of your profile in the community once it's updated.